Show Notes: Episode 17: Don’t Alienate Your Base Going in a different direction? It happens Be careful – consider the…
Show Notes – 1/21/20 – with Guest Jen Cario Building a Local Community with Guest Jennifer Cario, co-owner of The…
Show Notes: The influencer marketing industry estimated to reach 10B dollars this year. It’s a thing – but it’s not…
Show Notes If you want people to like your stuff & support you, make sure you’re doing it for them…
Show Notes Outstanding members of the community Local history Local Businesses (partners?) Local Events Your own events Community Cleanup Days…
Show Notes: Drop off Locations Fundraisers Open Houses Offer space for local meetup (MOPS, etc) Partnership Events – Team up…
Show Notes Real vs Perceived competition Virtual vs. Local Competition Don’t badmouth the bad guys How to collaborate with the…
Show Notes: We’re talking about community perception, not legal issues We are not lawyers, don’t wanna be lawyers and are…
Show Notes The brand promise is a value or experience a company’s customers can expect to receive every single time…
Show Notes: YOU know what you intended to say THEY know what you intended to say You both don’t take…