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Episodes

Episode 16: Building Communities – A Case Study with Jennifer Cario

January 30, 2020 Carrie

Show Notes – 1/21/20 – with Guest Jen Cario  Building a Local Community with Guest Jennifer Cario, co-owner of The…

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Posted in: Branding, Building Communities, Episodes

Episode 15: Is Influencer Marketing Worth It? Think Small!

January 24, 2020 Carrie

Show Notes: The influencer marketing industry estimated to reach 10B dollars this year. It’s a thing – but it’s not…

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Posted in: Branding, Building Communities, Episodes, Reputation, Social Media

Episode 14: You Gotta Give to Get – Supporting Your Supporters

January 16, 2020 Carrie

Show Notes If you want people to like your stuff & support you, make sure you’re doing it for them…

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Posted in: Episodes, Uncategorized

Episode 13: Creating Karma with Community Content

January 10, 2020 Carrie

Show Notes Outstanding members of the community Local history Local Businesses (partners?) Local Events Your own events Community Cleanup Days…

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Posted in: Branding, Building Communities, Episodes, Social Media

Episode 11: Competitor Comparisons – Out “Branding” the Competition

December 27, 2019 Carrie

Show Notes Real vs Perceived competition Virtual vs. Local Competition Don’t badmouth the bad guys How to collaborate with the…

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Posted in: Branding, Building Communities, Episodes, Reputation

Episode 10: Planning to Protect your Brand

December 20, 2019 Carrie

Show Notes: We’re talking about community perception, not legal issues We are not lawyers, don’t wanna be lawyers and are…

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Posted in: Branding, Building Communities, Episodes, Reputation

Episode 9: Promise and Deliver – Developing your Brand Promise

December 13, 2019 Carrie

Show Notes The brand promise is a value or experience a company’s customers can expect to receive every single time…

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Posted in: Branding, Building Communities, Episodes

Episode 8- What you Intended is not Always what they Perceive

December 6, 2019 Carrie

Show Notes: YOU know what you intended to say THEY know what you intended to say You both don’t take…

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Posted in: Branding, Building Communities, Episodes, Reputation, Social Media

Episode 7: Resolve to Rock it in 2020

November 29, 2019 Carrie

Carrie and Erin give tips and thoughts on how to rock your marketing with a plan to start 2020.  Do…

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Posted in: Branding, Episodes, General

Episode 6: Thank You, Thank You Very Much

November 21, 2019 Carrie

Show Notes! It’s that time of year, you need to be sure you’re thanking your customers AND Employees? Dos and…

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Posted in: Branding, Building Communities, Episodes, Uncategorized

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Recent Episodes

  • Episode 27 – Making Transitions – Chaos-Proofing Your Community Management Strategy
  • Getting Back to Work? Messaging & Communication are Key
  • Episode 25 – Pivots and Possibilities
  • Episode 24: Has the time has come to work ON your Business – Instead of in it?
  • Episode 23: Changing Lanes – Reshaping Your Business In A Time of Uncertainty

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