Show Notes!
- It’s that time of year, you need to be sure you’re thanking your customers AND Employees?
- Dos and Don’ts of saying thank you
- Do be sincere
- Do mean it
- Don’t use it as an opportunity to sell more STUFF.
- DONT open on Thanksgiving Day (and not at MIDNIGHT on Thanksgiving) or Christmas Day
- Thanking your customers by making your employees work? Jerks.
- ASK the people who deal with customers what they think – look at immediate reactions, ask for anonymous feedback and LISTEN TO IT
- Black Friday – are you ready? Are you ready to say “Thank you?”
- Heavily reward your Black Friday employees. That day is hell for retail
- Does offering a “thank you” discount negate your gratitude?
- As a consumer? Coupons are welcome – stingy coupons not welcome – 5% 10% 15% is not really a thank you, especially when they know you’ll have a 20-40% off sale later in the year.
- Be genuine – is REI closing on Black Friday
- REALLY a thank you? Is it a press byte – their online store is open.
- Thank the people that make your business run. Employees, vendors, trash people, everyone downstream that keeps you going. Consider thanking spouses and families as well if appropriate.