Real vs Perceived competition
Virtual vs. Local Competition
Don’t badmouth the bad guys
How to collaborate with the competition – referral program
Do what the best are doing + 30% (or do it better than they’re doing it)
If the “best” is terrible – do better.
You don’t have to be cheaper, you have to provide better value.
- Add value w/ communication. Chances are your competitors suck at it
Stealing Employees? Should you or shouldn’t you?
- Be the most desireable employer, they’ll contact you