Episode 11: Competitor Comparisons – Out “Branding” the Competition

Show Notes

Real vs Perceived competition

Virtual vs. Local Competition

Don’t badmouth the bad guys

How to collaborate with the competition – referral program

Do what the best are doing + 30% (or do it better than they’re doing it)

If the “best” is terrible – do better.

You don’t have to be cheaper, you have to provide better value.

  • Add value w/ communication. Chances are your competitors suck at it

Stealing Employees? Should you or shouldn’t you?

  • Be the most desireable employer, they’ll contact you

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