Episode 12: Party Time! Using Events to Reach Your Community.

Show Notes:

  • Drop off Locations
  • Fundraisers
  • Open Houses
  • Offer space for local meetup (MOPS, etc)
  • Partnership Events – Team up with local biz to spread the work/responsibility
    • Helps share the burden
    • They should more to the table
  • Promoting these events
    • Timeline – you need a lot more than you THINK! 
    • Secondary Benefits
      • SEO – Links, authority, prominence
      • Media/PR – mentions
      • Content – more is always better
      • Social – fans, photos, hashtags, tagged in posts
      • Community Goodwill/Karma 
  • What does the giver get? 
    • Not everyone is doing this out of the goodness of their hearts
    • Goody Bag
    • Discount
    • Photos with Santa, etc.
  • Check the legalities of your events – parking, alcohol, food service, etc.