Episode 18: B2B Community Collaboration

Show Notes

  • Partner with complementary businesses
    • How do you open that door
      • Go knock on some doors
      • Write about them & hope they notice (this is the introvert’s way -ie me)
  • Talk about them, they’ll talk about you
  • Cosponsor a happy hr or Friday afternoon club event
  • Sponsorships – where do complimentary businesses market themselves – do you fit there?
    • Golf tournaments
  • Collaborate w/ the competition
    • Fundraising challenge w/ the competitor
    • Fitness challenge w/ the competitor
    • Sometimes a client just isn’t a fit, it’s okay to refer them away (referral fee)

Leave a Reply

Your email address will not be published. Required fields are marked *