No, you’re not hallucinating – we skipped Episode 19 – but we had a good reason. While we were recording this episode, we learned Brandless shut down – and if you missed Episode 17 – you might want to listen to that one first – it will give you some context around what we address today.
Show Notes
- Doing too much can spread you too thin
- Marketing too much can spread your budget too thin
- Know your niche and where your audience truly lives
- Sometimes, “Facebook” is not necessary
- Sometimes, your target market is on a site you don’t like/or know about
- Get some help finding them and crafting your strategy
- Know where your circles of influence are
- Measure to find out what matters
- Analytics
- ASK where your customers found you
- What products or services make you money?
- Why re you marketing things that don’t make money? Stop talking about them
- Don’t fit a round peg in a square hole
- Trendy is not always profitable
- It’s hard to go viral – this is not a strategy – its luck
- Making more of your existing customers/base
- Can you serve more people
- Is it easier to sell to people who already know you? (spoiler alert – yes)
- If you make your pond bigger – you become a smaller fish – among more fish
