Episode 23: Changing Lanes – Reshaping Your Business In A Time of Uncertainty

  • Being forced to think outside the box
  • Are you going back inside the box when this is over?
  • You’ve discovered you can
    • Telecommute
    • Delivery & Carry Out
    • Video Conference
    • See a doctor online
    • Take a class
      • Kids & Adults
      • Harvard classes
      • Mo Willem Drawing Classes
    • Venue/Museum/Zoos
      • Virtual tours vs in-person ticket sales
        • Louvre
        • Gugenheim
        • The Met
        • MOMA
        • Zoos, Monterey & Shedd Aquariums
        • Disney virtual rides
    • Distance Learn
      • 8 hours a day? 
      • 3 hours a day?
  • What are you learning about how your customer likes to be taken care of?
    • Curbside is convenient
    • Delivery is convenient
    • When not in crisis can you charge for this
    • Cleaner is better – don’t go back to icky
  • Consumers are seeing Greed vs. Humanitarian – how can you keep on the right side of sentiment? 
    • Why only philanthropy when in crisis? 
    • Consumer blowback can make corporate America change their tune
      • Amazon paying for SOME sick leave
      • Hobby Lobby – not closing – sick workers have to use personal paid leave or unpaid leave of absence.  The man has 6 billion dollars.
    • Consumer support can make or break a business
      • Distilleries making hand sanitizer
      • Mark Cuban paying all area workers salaries
        • Paying Healthcare worker/first responder daycare bills
      • Tieks giving gift cards if you make masks for healthcare workers
      • Bauer Hockey making face shields
      • Crocs donating 10,000 pr of shoes a day to healthcare workers
      • Dyson is manuf. Ventilators
      • Zoom/Webex offering free accounts