YOU know what you intended to say
THEY know what you intended to say
You both don’t take it the same way.
- Social media
- Review Responses
- Don’t decision make in a vacuum. Get A LOT of feedback from A LOT of different types of people. What isn’t offensive to you or your office, may actually be offensive to another city/state/ethnicity/gender.
- When in doubt, leave it out.
- If you leave it in – be prepared to deal with the fallout – have some responses ready for potential blowback.